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Why Design?

Back when we first began studying design, there was a conference, and a speaker who talked about the art of typography. The speaker described how the slightest tilt of a lowercase letter could give a playful personality to the whole font. This attention to detail – the discovery that, in truly great design, the smallest of elements matter – has been our driving force ever since. To us, even the tiniest details help are important to the larger picture.

Why Marketing?

Macy’s once ran an ad campaign that simply asked: “What inspires you?” It’s a broad question, and a fitting one for their image. Just like a perfect outfit can inspire a great day, or a fully stocked kitchen can inspire a great dinner party, Macy’s wanted shoppers to know that their store would have everything needed to feel inspired – and create something with that inspiration. The campaign sparked a lifelong desire to get to the root of what inspires any company – and any audience.