Joining New Social Media Channels

Early adopters – the tribe that always seeks out the newest of everything, from hardware to technology. These people pave the way and play an important role as beta testers so that the rest of the world doesn’t have to. But when is the right time to jump onto a new platform? It can be a potential waste of resources for a brand to develop content for a channel that might be popular now but gone in a week.

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Billea Breen