Compassion

Compassion is a platform where someone with means can donate directly to someone without means who they pass on the street. There is a growing base for social good most people just don’t know where to start. The app will be as fast and easy to use as pulling a dollar from your wallet.

Concept

Homelessness in New York City has reached the highest levels since the Great Depression of the 1930s. While there are shelters and people will donate money on the street, there are plenty of basic needs that homeless people are still missing and can easily be provided. This app would combine a concept like Amazon Prime Now delivery with social good.

 
 

 
 

Concept Research

We needed to understand the process of someone donating to a homeless person in need. We needed to understand motivation, pain points, and comfort levels of users.

 

Does donating to a homeless person or panhandler make you feel anxious or uncomfortable? Is there a way to easy that discomfort/anxiety?  

Cecile: yes it does . I wish I was a better person but it feel like an infringement of my personal space. Also I know it's a horrible stigma, but not knowing what they'll use the money for is a huge deterrent. That's why it's easier for me to donate to people I've seen around my neighborhood. I get a better sense of who they are and want to help them. Possibly a profile or backstory on the person would do a lot to humanize them.
Tim: Sure if they seem a little crazy i won’t donate. I’ve never had anyone aggressively ask me for money but my wife has. I think being a man it’s a little different. I know I always feel safer donating with friends nearby.  

Do you prefer to give money or food/goods to someone in need?
Have you ever gone to the store to purchase someone in need something specific they asked for? Why?  

Mindy: I would say food and care kits.. things for survival. I recently went to the store and purchased a care kit for someone with toothpaste, underwear, flip flops and basic essentials and took it to a church that asked for help. I ended up getting to meet the woman and hear her story, we got to hug. It was such a cool experience to see where my help went even though I hadn't realized I was going to meet her.
Yesenia: I prefer to give food/goods. I have purchased food for a family in need after they asked for help as I walked past them. I asked if they would like something to eat and when they said yes, I came back with some food.

 


User research

Solution needs to be mobile
“Americans spent almost $400 billion online in 2016, and nearly half of that happened on a mobile device.” Having a mobile option encourages people to take action when they see someone they can help

Delivery Network.
We’ll need a team of delivery people that are prepared and trained to approach a homeless person

Have an easy way to give online from a mobile phone.
Americans spent almost $400 billion online in 2016, and nearly half of that happened on a mobile device. Over half of purchases made by Millennial's are made online. But according to the Online Fundraising Scorecard from Dunham+Company, 84% of nonprofits didn’t optimize their donation experience for a smartphone or tablet.
Make it simple.
Make the giving process clear and simple. People won’t engage as donors if the process is difficult and confusing. For example, if people can donate through your website, make the steps clear and the process easy. Make the “Donate” button large and easy to read, and don’t let it get lost in a cluttered website.

What to Donate?

User would prefer to give goods over money, given the option

#1 reason for giving money was convenience

Items to donate.
The data pointed to hygiene items mostly and more basic food items, mostly shelf stable. We can offer them via different groupings and different price points. The prepared kits will cut down on decisions and items can be ready to deliver at a moments notice. Also a general donation should be available as well.

  I spoke to three men near Time Square, each of them I gave a small travel kit, along with a bottle of water and a KIND bar.    Greg : Water is great, backpacks or those cloth shopping bags   Sam : Someone gave me a toothbrush once, that was nice. I’d love one of those phone battery packs. (he waved an old iPhone at me)   Mike : Aside from money, bandaids could come in handy. I get blisters really bad   John I found near the Staten Island Ferry, he was very nice and soft spoken. It was hard to get an exact item out of him.    John:  Honestly anything you can give would be great. (He was sleeping on cardboard boxes so I offered one of those travel pillows and he like that idea alot. I ran into Duane Reade and got him one)

I spoke to three men near Time Square, each of them I gave a small travel kit, along with a bottle of water and a KIND bar.

Greg: Water is great, backpacks or those cloth shopping bags

Sam: Someone gave me a toothbrush once, that was nice. I’d love one of those phone battery packs. (he waved an old iPhone at me)

Mike: Aside from money, bandaids could come in handy. I get blisters really bad

John I found near the Staten Island Ferry, he was very nice and soft spoken. It was hard to get an exact item out of him.

John: Honestly anything you can give would be great. (He was sleeping on cardboard boxes so I offered one of those travel pillows and he like that idea alot. I ran into Duane Reade and got him one)


User Journeys

DEREK

“I try to give when I can”
Demographics
Age: 23
Location: Brooklyn
Job: Copywriter/Food Blogger
Salary: $ 40,000/year
Family: Single
Education: BA in English
Technology skills: Computer proficient, PC user, iPhone mobile device
Hobbies: Frisbee, Fishing, Cooking

  • Always exploring

  • iPhone user

  • Doesn’t have much extra cash

About Derek
New York transplant from Ohio, he’s focused on making friends and having a good time. His priorities are, paying rent, eating good food, and friends to share it with. Since he moved to NY about 3 years ago, he’s still learning the city and likes to explore. He’s glued to his phone more than he’d like to admit, he is constantly posting to instagram or Snapchat

Goals

  • work for a major publication writing something he’s
    passionate about.

  • Be a good person

  • Build a family.

Pain Points

  • Not aware of his surroundings, he often doesn’t notice
    homeless people unless they’re in front of him,

  • He needs prompting to donate, it’s not a common task

Mental Model - Derek - Assumes App is already downloaded

ANGELA

“It just isn’t very easy to donate, you have to go out of your way.
Demographics
Age: 29
Location: Queens
Job: Social Media Manager
Salary: $ 60,000/year
Family: Lives with her boyfriend

  • Frequently on the go

  • iPhone user

  • Rarely carries cash

About Angela
Angela is a 29 year old professional living in New York. Angela has recently made a new year’s resolution to give each month to charity. She frequently uses apps like Venmo to pay her friends since she rarely carries cash. She wants her giving to be a private thing but sharable when she wants to share for a good cause.

Pain Points

  • Hates typing all her information to different websites and going to clunky online processes

  • She wants privacy settings to control who can see how she is donating.

Goals

  • An intimate or personal cause

  • An incentive to donate money

  • More secure transactions

  • Have insights to charities

  • See how her donations can make an impact

Angela Mental Model.png

Branding


Lo-Fi WireFrames


Prototypes - Version One